Real. Gorgeous. Impact.

No need to rush. 

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Featured Model: Client & Ambassador

Melinda Girard

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That time Oprah Noticed.

Purpose-driven.  Superior quality. Small-batch (not sitting on warehouse shelves for months collecting bacteria friends)

Vegan + cruelty free + gluten free + luxurious skincare.

Recognized and featured in New York Fashion Week, The Oscars, Teen Choice Awards, Vogue, Harpers Bazaar, Vegan Food & Living, Cosmopolitan...(oh, and OPRAH MAGAZINE!) and more.


Your Noble Truths

  • Real

    When you experience our vegan, cruelty-free, gluten-free formulas, know you are immersing in anticorruption skincare; virtuous to you -and the planet. 

  • Gorgeous

    Psychodermatology, the skin-mind connection, brings the radical notion that you should experience the sublime; beauty, confidence and transformation. 

  • Impact

    Through our own endeavors and Julian Lennon's White Feather Foundation, we're planting beauty, confidence and conservation; of life and earth. 

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Are all of your formulas vegan?

Absolutely. We are 100% vegan and cruelty-free. 

Are you in stores or subscription boxes?

Since our formulas are high quality & small batch, meaning they are not sitting for months in a warehouse, created with cheap or dangerous ingredients,  you won't find us in most stores or subscription boxes, who are willing to pay only $1 (or two) per product, for distribution. We refuse to compromise our time, quality or standards for high-risk promise of shelf-space or "exposure". Our clients are not looking for cheap thrills, nor are we.

Can I contact you if I'm unsure about what to purchase?

Absolutely! Send us an email with your phone number to

We look forward to hearing from you!

Are ALL of your formulas gluten-free?


Zero gluten. 

We know that many people are sensitive to gluten, especially if around their mouth. Most people forget that many women are moms, and many of those children are sensitive to gluten. We would never want your kiss to harm your child! No gluten, ever!

How do I use your formulas?

We are big on conserving paper. You won't find lengthy directions on our products; however, they are always online. 

Almost all of our formulas have more than one use, so do check them out!

What is psychodermatology?

Psychodermatology is essentially the skin-mind connection. The founder, Michele Paiva, is a licensed psychotherapist who has specialized in females and the situations, transitions and experiences of females.

Wellness, beauty and skincare are enmeshed together; Paiva has created formulas not only for skin and beauty but with ingredients that will not disrupt hormones or the physiology of the woman and are inspired to help the mood and mind.